1. Product

The main mission of Nurtio Technologies is reconnecting humans and plants in a better, more efficient way. To do that, we have developed connected gardening technology explicitly tailored to the needs of commercial real estate. 

Earlier, we used to offer this technology as a single product - mainly to be used by professional plant service companies. However, last year we realized that the same technology could be packaged and offered as a number of products for different groups of customers. This structured approach will allow us to introduce a more structured approach to sales and marketing, de-risk our product offering, and in the end, focus on the market opportunity with the strongest commercial potential. 

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The current product portfolio of Nurtio Technologies (including both existing products and the ones in the making) is as follows: 

Nurtio Protect is a product that has been on the market since mid-2022. It is showing great traction, and to date, we have delivered 58 projects with Nurtio Protect sensors to 31 paying customers. It is worth noting that the existing customers really like this product, which is confirmed by their positive reviews as well as the repetitive orders they keep placing. However, the main challenge with Nurtio Protect that we see is that this product is addressing a relatively small market (the high-end plant installations and expensive trees), and eventually, we might hit the ceiling of the market limitations.
For Nurtio Protect, a few new software features still have to be made, but this still doesn’t keep us from selling it as is. The hardware component of Nurtio Protect is now factory-produced and selling effectively in Europe and North America, however we continuously strive to build our core value proposition around the software features that come with the product, not the hardware ones.

The software-only Nurtio Insight is a spin-off product we decided to launch because in 80% of our customer conversations, we kept hearing that this technology would be life-saving for them. Moreover, it presents us with an opportunity to build up a stable SaaS cash flow and provide us with additional “insurance” in case the chip market becomes as turbulent as it has become since the COVID pandemic. On top of that, this product would serve us as an excellent customer lock-in - for the customers that will put thousands of their plants in our system, switching to any other software solution would be problematic, if not impossible. Currently, we are finishing the MVP of this product which has already been tested with 9 launching customers. In Q2 2023, we will be rolling out this product commercially, and already have a waiting list of 22 customers that want to buy it.

Nurtio Smart Service is something our customers have also been asking for, but for now, we decided to put this concept aside and focus on the products with more traction and/or higher commercial potential.

Nurtio DIY is the product we are preparing for the SME and HoReCa. The idea is that for customers with only a few plants, it is too expensive to hire a contracted gardener, yet they still keep losing their plants as they don’t know how to take care of them. Nurtio sensors can fill in this gap. An advantage of this product is that it’s bringing us to a huge 1B-worth TAM with a much stronger value proposition that is truly disruptive as opposed to the assistive nature of the other products. We are currently running a series of pilot projects, including the project with the restaurant chain La Place. If these pilot projects are successful and we score the follow-up contracts, we will be opening access to a huge market.

Nurtio Assist is a product similar to Nurtio DIY but targeted towards the cleaning companies that, with the help of Nurtio, can now provide indoor plant maintenance services to their clients using existing workforce and almost no additional investments. This product also gives us access to the 1B-worth TAM. However, due to the need to prioritize, we decided to postpone the validation activities for this product.